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Center on Global Brand Leadership, Columbia Business School Company Information

  • New York
  • 10027
  • New York
  • United States

Profile

The Center on Global Brand Leadership at Columbia Business School produces conferences, publications, new course curriculum, and practical research on branding. The current conference and research focus is on how market innovation and new communications technologies (blogs, online video, user-generated-content, etc.) are changing the ways that companies interact with customers and create interest, loyalty, and passion for their brands.

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